The Positioning & Messaging Framework

How to get your message across, consistently, again and again… What is a positioning & messaging (P&M) framework? Why should you care? Depending on the age/maturity of your company, it can be both an enlightening and contentious exercise for your leadership team. It is however, a critical step in the development or re-branding of your […]

What is Public Relations?

A Primer in Public Relations or Getting Your Idea/Product/Business to Stand Out in the Crowd! As a public relations professional, I have had the distinct pleasure of working with public entities and high-tech startups and business-to-business (B2B) enterprises. This experience was an enlightening one, but never more so than engaging with startups and enterprises. I […]